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Delivery dilemma
January 17, 2025
|Financial Express Kochi
Why criticism against q-comm practices is growing
THE "QUICK COMMERCE" growth has come at the cost of taking business away from local kiranas and retailers. Retail contributes $883 billion, or about 25% to India's GDP, of which grocery retail contributes over $620 billion. Between 10-15% of all grocery store orders are "home delivery" orders, ordered through phone and Whatsapp, and delivered by the staff of the retailer. These deliveries take three to four hours on an average, as retailers wait for a few orders to collect before sending out the delivery boy on a milkrun. It's this piece of the pie that quick commerce is taking away from retailers by deep discounting, and offering deliveries for free or far below actual logistics cost.
The cost of speeding up deliveries faster than 30 minutes is disproportionately higher than the benefits
هذه القصة من طبعة January 17, 2025 من Financial Express Kochi.
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