يحاول ذهب - حر
For a bigger canvas
March 10, 2025
|Financial Express Hyderabad
Why Lifebuoy needs SRK as its new face
FOR DECADES, Hindustan Unilever's (HUL) Lifebuoy has been shorthand for hygiene. Its jingle — Lifebuoy hai jahan, tandurusti hai waha — was a promise wrapped in red and white packaging.
The brand is now looking for a bigger playing field — from being a germ fighter, Lifebuoy wants to be a skin protector. And to lead this evolution, HUL has enlisted the help of Bollywood actor Shah Rukh Khan.
By leveraging a male protagonist, Lifebuoy is refreshing its appeal & aligning with a larger consumer cohort
هذه القصة من طبعة March 10, 2025 من Financial Express Hyderabad.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Financial Express Hyderabad
Financial Express Hyderabad
Automatic makes up half of Skoda sales
AUTOMATIC CARS ARE rapidly gaining traction among first-time buyers, with automatics now accounting for more than half of Skoda Auto India’s sales.
1 mins
March 10, 2026
Financial Express Hyderabad
Flipkart completes reverse flip to India
CLEARS THE DECKS FOR IPO
1 mins
March 10, 2026
Financial Express Hyderabad
Hyundai's updated Verna to cost ₹10.98 L
The carmaker seeks to claw back market share in India’s mid-size sedan segment with minor styling tweaks and updated ADAS technology
1 min
March 10, 2026
Financial Express Hyderabad
Australia eyes more agri exports to India
INCREASED ACCESS
1 min
March 10, 2026
Financial Express Hyderabad
Saudi Aramco reducing output at two oilfields
SAUDI OIL GIANT Aramco has begun cutting output at two of its oilfields, two sources said on Monday, after the vital Strait of Hormuz was choked by the US-Israeli war on Iran and subsequent attacks on the waterway.
1 min
March 10, 2026
Financial Express Hyderabad
Trump to review options to curb energy price spike
US PRESIDENT DONALD Trump is expected to review a set of options to tame oil prices, two people familiar with the matter told Reuters.
2 mins
March 10, 2026
Financial Express Hyderabad
Airline shares battered as airfares surge
REUTERS Hong Kong, March 9
1 min
March 10, 2026
Financial Express Hyderabad
VC funding for chip design startups grows
CHIP DESIGN STARTUPS have begun attracting higher levels of venture capital as the country’s semiconductor ecosystem gradually takes shape, supported by policy initiatives, a deep engineering talent pool, and early signs of commercial progress in locally designed chips.
2 mins
March 10, 2026
Financial Express Hyderabad
Govt tightens household LPG supply rules
25-day lock-in mandated for cylinder bookings to curb hoarding
2 mins
March 10, 2026
Financial Express Hyderabad
Lucky numbers & collusion: How an Indian cement cartel came unstuck
WHEN INDIA'S LARGEST oil explorer opened a tender for a cement order in 2018, it sensed something was off by the competing bids coming in: all of them were exactly 7,000 rupees per metric ton.
2 mins
March 10, 2026
Listen
Translate
Change font size