Hindi to Haryanvi, gaming goes native

"WE ALSO SAW a 5% year-on-year increase in new users uploading vernacular content in 2024," added Kumar.

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Anuj Tandon, partner, Bitkraft Ventures, a US-based early-stage investor focused on gaming and interactive media, said vernacular will be one of the biggest drivers of getting a large gaming audience in India in the next two-three years. "As gaming habits evolve, Indians will prefer heavy localisation to their region and language. This does not just include language and low-touch user interface changes but also more regional content," Tandon said, adding: "If you want to win in markets like India, localisation is not an option but a must for game developers and publishers. Having local, culturally relevant content in games helps in long-term engagement as well leading to better monetisation."