Xiaomi is a complete ecosystem brand

Xiaomi is synonymous with affordable smartphones in India, but the firm is increasingly positioning itself as a global ecosystem brand.

- Nandagopal Rajan, Sudhin Mathur, Chief Operating Officer, Xiaomi India,

In an interview with Nandagopal Rajan, Sudhin Mathur, Chief Operating Officer, Xiaomi India, talks about how the company has been growing strongly, with revenues up 30% and profits up more than 35% in the last quarter. Excerpts:

The tablet market has had its ups and downs. How do you see the segment panning out? Is it a laptop replacement or a secondary device?

Absolutely right. I mean, the category of tablet has evolved. Over a period of time, it has probably stagnated and declined, because it's a device somewhere between a smartphone and a laptop.

So I don't think it is going to replace either, especially the laptop. It is definitely a secondary device, but more so for people on the move.