Fresh commerce 2.0 rewires the farm-to-fork strategy

AFTER YEARS OF turbulence and shutdowns — from Otipy and Fraazo to Deep Rooted — the fresh commerce segment is staging a quiet comeback.

- S SHANTHI

Once written off as unsustainable, these startups that connect farms directly to consumers are reemerging with new logic, changed models, and cautious investor confidence.