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Dealing with ad fatigue
December 24, 2025
|Financial Express Chennai
A RECENT STUDY BY the R K SWAMY Centre for Study of Indian Markets as part of its AIM (Advertising Impact Measurement) series revealed that 93% of the respondents watch videos on their mobile phones, spending an average of 2.17 hours daily.
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The younger consumers are the ones watching the most and the habit of consuming mobile-first entertainment has considerably taken over. A major part of this consumption is reflected by the account of the different platforms that are used. A large part of video content gets distributed through peer-to-peer sharing on WhatsApp, making mobile video not only a viewing habit but a social habit formed by the circulation of content.
هذه القصة من طبعة December 24, 2025 من Financial Express Chennai.
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Financial Express Chennai
Ecologist Madhav Gadgil, champion of Western Ghats conservation, dies
ITWAS THOSE bird-watching walks on Vetal Tekdi (Hill) in Pune at a young age, encouraged by his economist father, that made him fall in love with the Western Ghats.
2 mins
January 09, 2026
Financial Express Chennai
India, Germany close to $8-bn submarine deal
INDIA AND GERMANY are hammering out the details of a submarine manufacturing deal worth at least $8 billion — the largest-ever defence agreement for New Delhi — according to officials with direct knowledge of the details.
2 mins
January 09, 2026
Financial Express Chennai
Compliance burden for AMCs managing SIFs gets heavier
SEBI ON THURSDAY came out with a compliance reporting format to bring uniformity in the way specialised investment funds (SIFs) are reported by mutual funds and asset management companies (AMCs).
1 min
January 09, 2026
Financial Express Chennai
US court orders Vembu to furnish $1.7-bn bond in divorce case
A CALIFORNIA COURT, hearing the divorce petition of Zoho co-founder and chief scientist Sridhar Vembu, has directed him to submit a bond of $1.7 billion, citing concerns over post-petition asset transfers and their potential impact on the division of marital property.
1 min
January 09, 2026
Financial Express Chennai
Large-caps will offer attractive risk-reward this year
With the valuation gap between large-cap and mid- and small-caps being at a two- decade high, the former have become meaningfully cheaper. George Heber Joseph, Chief Investment Officer and Chief Executive Officer -Equity at ASK Investment Managers tells Ananya Grover that such divergences have created attractive entry points for large- cap investing. Excerpts:
2 mins
January 09, 2026
Financial Express Chennai
2025 reset cooperation priorities
FfD4, COP30, and the G20 were opportunities for India to show its prowess for multilateral negotiations, while rejuvenating its domestic stance on tax policy
3 mins
January 09, 2026
Financial Express Chennai
Sensex down 1.6K pts in four days
THE DROP CAME despite the first advance estimates for FY26 GDP signalling robust growth, supported by a manufacturing rebound and a resilient services sector.
2 mins
January 09, 2026
Financial Express Chennai
RBI's rupee playbook: Curb excess volatility
IN THE PAST month, the Reserve Bank of India's (RBI) intervention in the foreign exchange market to protect the rupee from going into a free fall is being seen by experts as an attempt to manage excess volatility spurred by speculative action, instead of being target-based.
3 mins
January 09, 2026
Financial Express Chennai
IT deal activity picks up pace
SHIFT REFLECTS ADOPTION OF AI ACROSS ENTERPRISE CLIENTS
2 mins
January 09, 2026
Financial Express Chennai
Capex loan releases to states reach ₹83,595 cr
THE CENTRE HAS disbursed ₹83,595 crore 50-year interest-free loans for capital expenditure by states so far this financial year, achieving about 56% of the annual target of ₹1.5 lakh crore.
1 min
January 09, 2026
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