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Innovation time
February 03, 2025
|Financial Express Chandigarh
WHILE THERE WERE no direct incentives for the industry in terms of GST reliefs or easing the content creation process, a significant boost for the sector stems from the considerable reduction in income tax slabs.
This will result in a much-anticipated increase in consumer spends both in terms of entertainment and domestic consumption, boosting ad spends by FMCG brands to reach a wider audience. The electronic, digital, and OTT players will benefit parallelly through increased user base and ad revenue.
هذه القصة من طبعة February 03, 2025 من Financial Express Chandigarh.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
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