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Playing on the front foot
January 07, 2026
|Financial Express Bengaluru
AD RATES SOAR BY OVER 40% FOR WPL, AS BRANDS SEEK PURPOSE-LED PARTNERSHIPS
AS DEFENDING CHAMPION Mumbai Indians gets ready to face Royal Challengers Bengaluru in the opening fixture of this year's Women's Premier League (WPL) on Friday, advertisers off the pitch are also gearing up for what promises to be a breakout season.
Media agency sources report that broadcast ad revenues have already doubled for the 2026 season over last year, with ad rates surging by over 40% to cross ₹60,000 per 10 seconds for SD and HD TV.
Connected TV (CTV) slots are also being sold at a premium of around ₹400-500 CPM (cost per mille) while mobile CPM is at ₹150-170. Industry sources add that advertisers are betting big after the Indian women's team wowed fans with their historic ICC World Cup win last year. The tournament saw the cumulative viewership reach 446 million for the India-South Africa final at DY Patil Stadium, matching the ICC Men's T20 World Cup 2024 final viewership.
Broadcaster JioStar has roped in 15 sponsors this season, including SBI, Kingfisher packaged water, Kalyan Jewellers, TVS Eurogrip, VIDA and BHIM UPI.
هذه القصة من طبعة January 07, 2026 من Financial Express Bengaluru.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Financial Express Bengaluru
Financial Express Bengaluru
Sebi nod to NSE IPO by month-end
THE SECURITIES AND Exchange Board of India (Sebi) is likely to issue by the end of this month a no-objection certificate (NoC) for the National Stock Exchange's (NSE) proposed public issue, bringing the much-anticipated IPO closer to reality.
1 min
January 11, 2026
Financial Express Bengaluru
Scientists find oldest poison residues on 60,000-year-old arrows
The poison hints at how far back in history humans have been using it for survival
2 mins
January 11, 2026
Financial Express Bengaluru
Tracing the stars with songlines
A pulsing and spatial Australian ethnic narrative arrives in the national capital
3 mins
January 11, 2026
Financial Express Bengaluru
Greenland’s party leaders dismiss US control proposal
GREENLAND'S PARTY LEADERS have rejected President Donald Trump’s repeated calls for the US to take control of the island, saying that Greenland’s future must be decided by its people.
1 min
January 11, 2026
Financial Express Bengaluru
Indian football needs to get house in order first
BE CAREFUL WHAT you wish for, you might just get it.
4 mins
January 11, 2026
Financial Express Bengaluru
Techno Paints to raise ₹500 cr via IPO in FY27
TECHNO PAINTS AND Chemicals is planning to raise ₹500 crore through an IPO in the next financial year, company sources said on Saturday.
1 min
January 11, 2026
Financial Express Bengaluru
India, EU express strong will to conclude FTA early
TRADE TALK
2 mins
January 11, 2026
Financial Express Bengaluru
Aus, India to join G7 meet on critical minerals
US TREASURY SECRETARY Scott Bessent said Australia, India, and several other countries would join a meeting of finance ministers from the Group of Seven (G7) advanced economies that he is hosting in Washington on Monday to discuss critical minerals.
1 min
January 11, 2026
Financial Express Bengaluru
Lemon Tree bifurcates businesses
LEMON TREE HOTELS on Saturday announced a reorganisation, leading to bifurcation of its businesses under two different entities.
1 min
January 11, 2026
Financial Express Bengaluru
A camera just for vlogging delight
With new launches, content creators can look forward to advanced tools
3 mins
January 11, 2026
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