India Inc adopts thoughtful gifting

SO WHETHER IT'S recognising every contributor across the organisational hierarchy, partnering with social enterprises, supporting artisans, or curating personalised hampers, corporate India is doing a pivot on gifting.

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From eco-friendly hampers, tech gadgets, or recognising the contributions of outsourced staff, businesses across sectors are giving festive joy a more human and thoughtful touch.

At proptech startup NoBroker, the leadership has gone the extra mile. “Our gifts include silver coins and kitchenware for our outsourced cleaning and security staff, and we are also organising a special recognition session for them. They may not be on our payroll, but they are a crucial part of our ecosystem.” said CEO Amit Kumar Agarwal, who has created a budget of ₹1,500 per person.

EV manufacturer Greaves Electric Mobility last year focused on inclusive gifting by partnering in the past with Giftabled, an organisation that supports persons with disabilities. “We aim to make gifting more meaningful by supporting livelihoods and creating social impact. This year, we’re exploring similar partnerships that can bring joy to both giver and receiver, while ensuring that the gifts are both meaningful in the process,” said the company spokesperson.