Demand for FMCG revives in Oct...

GROWTH REBOUNDS

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AMONG BRANDED CATEGORIES, chocolates & confectionary, personal care and dairy products reported a year-on-year growth of 9.2%, 10.1%, 11.8% and 18.6% each for the month under review.

Laggards included beverages, which declined 2% yo-y on account of unseasonal rains, home care, which was flat, and packaged foods, which grew 2.7% versus last year.

“The gap between urban and rural growth is decreasing, which is visible in October,” Bora said. “The policy shifts through calendar year 2025 including incomes tax cuts, reduction in interest rates and now GST cuts have favoured urban areas,” he said.