Campaign's relatability adds charm to storytelling

Why the campaign rocks:

- PEEYUSH BACHLAUS Chief Marketing Officer, HIL Limited

In today's world, where information is available at the click of a button, travel & holiday booking apps face challenges far beyond simply outpacing competitors. Like marketing any commodity with few distinguishing features, the genius often lies not in hard selling an unheard-of feature, but in offering a fresh perspective on specific user (travelers