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Smart sports

July 02, 2025

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Financial Express Ahmedabad

MOBILE IS REDEFINING FAN LOYALTY & REVENUE MODELS

- SIDDHARTH RAMAN

IN TODAY'S SPORTS ecosystem, every fan carries a stadium in their pocket. That means infrastructure must be mobile-first and infinitely scalable to meet surging demand. The most successful teams and leagues embed fan experiences into apps and messaging platforms — giving exclusive content, live stats, and real-time polls on smartphones to make every moment engaging.

This mobile-first foundation is no longer optional; it's strategic. By prioritizing direct digital channels (apps, chatbots, and social DMs) over one-way broadcasts, we create two-way conversations. Every tap and swipe becomes an opportunity to learn about a fan — their passions and habits — and tailor the experience in real time.

The focus shifts from simply reaching eyeballs to truly engaging individuals through the device they use most.

المزيد من القصص من Financial Express Ahmedabad

Financial Express Ahmedabad

India in top 3 cargo mkts for Emirates

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'Froth over in large-cap stocks, small-caps still stretched'

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time to read

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Chidambaram: ED seeks to expedite trial in PMLA cases

THE ENFORCEMENT DIRECTORATE on Thursday said it wants an expeditious trial against Congress leader P Chidambaram in two money laundering cases, Aircel-Maxis deal and INX Media, as it has submitted the required sanction for prosecution against the former Union finance minister before a designated court.

time to read

1 min

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States pare debt, but 20% target still elusive

WHILE POST-PANDEMIC fiscal consolidation along with healthy nominal GDP growth has supported states' debt consolidation to 28.4% ofthe GDP in FY25 from 31% in FY21, debt levels remain sticky, a research note from Care Edge shows.

time to read

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Ather hits scale hurdle as TVS, Bajaj speed up

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time to read

2 mins

February 27, 2026

Financial Express Ahmedabad

MG’s EV edge challenged as BaaS goes mainstream

AFTER EMERGING AS one of the largest electric passenger vehicle sellers in 2025, JSW MG Motor India is entering a more competitive phase as rivals replicate the strategy that helped it scale up early. Battery-as-a-Service (BaaS), once MG’s differentiator, is now being adopted by larger incumbents, sharpening price competition and testing the durability of MG’s EV lead.

time to read

1 min

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Financial Express Ahmedabad

NFRA to release fresh probe reports of top 10 auditors

THE NATIONAL FINANCIAL Reporting Authority (NFRA) will release the inspection reports on the top 10 audit firms, including the Big Four, by the end of March 2026, according to a senior official.

time to read

1 mins

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Cognizant AI chief says risk to big IT firms ‘overblown’

FEARS THAT NEW artificial intelligence tools could replace large IT services firms are “overblown” as clients still need help deploying and scaling the technology, Babak Hodjat, chief AI officer at Cognizant, told Reuters.

time to read

1 min

February 27, 2026

Financial Express Ahmedabad

CBDC food subsidy pilot unveiled

AFTER GUJARAT, THE food ministry on Thursday launched a pilot project using the Reserve Bank of India’s central bank digital currency for food subsidy distribution under the Pradhan Mantri Garib Kalyan Anna Yojana in Puducherry, aimed at plugging leakages and ensuring beneficiaries receive quality food-grains.

time to read

1 min

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Now, enjoy the pleasant bliss of a Himalayan journey even in winter

Auli: India's Skiing Capital

time to read

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