Campaign is a masterclass in emotional branding

Why the campaign rocks: ONE OF MY ALL-TIME favourite ad campaigns has to be 'It Has to Be Heinz'. It's not just about ketchup; it is about everything that makes brand building truly powerful.

- RAGHAV BAGAI Co-founder, SW Network

The brilliance lies in its simplicity. They didn't try to reinvent the wheel. Instead, they leaned into what people already feel. The undeniable love for Heinz, the kind where people tuck sachets into their bags or bring their own bottle to restaurants because nothing else me