استمتع بـUnlimited مع Magzter GOLD
احصل على وصول غير محدود إلى أكثر من 9000 مجلة وصحيفة وقصة مميزة مقابل
يحاول ذهب - حر
The £990 luxury mystery boxes driving Gen Z wild
November 24, 2022
|Evening Standard
WHEN I meet Joe Wilkinson and Mario Maher they are packing Bottega heels and Givenchy bags into cardboard boxes ready for Black Friday tomorrow, when the fashion set will splurge £990 on them.
In exchange, customers get three super-luxe items - worth, in total, anywhere between £1,900 and £3,200. Bargain! But there's a kicker - buyers have no idea what they're going to get. Yes, the latest cost-ofliving-defiant trend is spending close to a grand on a Heat Mystery Box. It's a kind of luxury goods lucky dip and for Wilkinson and Maher, who founded the company three years ago, it's lucrative. "We're both from Sheffield," says Wilkinson.
"We like to cause a bit of a fuss." I'm sure you're thinking: what psychopath would buy clothes they haven't seen? Fair point.
هذه القصة من طبعة November 24, 2022 من Evening Standard.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Evening Standard
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