Clever conversations

With more brands and products to navigate than ever before, staying relevant has never been more important for businesses Words: Layla Turner

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Technology has evolved exponentially over the past two decades, and with it, the way brands communicate with customers. I sat down with Richard Pinder, CEO of advertising and editorial agency Rankin Creative, to discuss his successful career and how brands can stay relevant.

Can you tell us a bit about your career?

I was lucky enough to come into advertising in the period when it was a phenomenal growth machine.

I joined Grey in the late 80s and learned from some amazing leaders who were obsessed with building a communications company rather than a pure Mad Men-era ad agency. That led to becoming managing director at Ogilvy within a decade of starting in the industry.

That was followed by stints at Leo Burnett as head of Asia then head of Europe. My final role in the corporate environment was as COO at Publicis Groupe (now the world's largest company in the industry).