Capital of creativity: star backing to keep London on top of the arts world

A NEW campaign to salute London’s creative success and ensure it retains its leading edge in the arts was launched today at Frieze art fair in Regent’s Park.

- Robert Dex

London Creates was set up to promote the capital’s visual art scene and has drawn support from Mayor Sadiq Khan, who stepped away briefly from the Labour conference to write in praise of our creative industries, and artists such as Gilbert and George. The latter have designed two collectable front pages for today’s Evening Standard, which will both be on news stands across London.

The campaign, backed by the Evening Standard, is driven by Jane Boardman at communication consultants M&C Saatchi at the behest of City Hall.

She said London’s status as a “melting pot of people and creativity” made it a global destination for art.

Ms Boardman said: “Whether creativity is born here, or drawn here by the London magnetism, it’s a city that appreciates, showcases and gives opportunity to creative talent.