NOW PRONOUNCE YOU PREEMARK

Fashion firm's fun rebrand settles 'debate'

- BY RACHEL WILLIAMS

PRIMARK has made a major change to all of its Scottish stores.

It follows a viral social media debate on how to pronounce the firm's name.

The fast-fashion chain has gone by many names over the years.

Originally called Penneys in Ireland, where it first opened, it’s also been dubbed the likes of “Pri-marni” by its devoted followers.