GAME ON

Toys for adults selling better than those for kids

- BY GRAHAM HISCOTT Business and Consumer Editor

BRITAIN is a nation of big kids, with toy sales for grownups rising at more than double the rate of those for under-12s.

Makers are increasingly catering for the trend, with this year's biggest sellers tipped to include a £55 Lego Botanicals tulip bouquet and a £15 Ravensburger 3D vase puzzle.

Also in the top 30 Hero Toys for 2026, unveiled at the industry's annual fair yesterday, is a Peaky Blinders version of Cryptic Killers and a game based on Race Across the World.