MAS Holdings champions ethical innovation in apparel amid global challenges

Global warming and the moral imperative in fashion

- BY AMIRA CADER

MAS Holdings unveiled its bold and forward-thinking sustainability strategy under the banner "Plan for Change 2030: Inspiring change beyond the good" at a high-impact forum attended by global sustainability leaders, industry pioneers and community stakeholders at the Cinnamon Life Colombo yesterday.

The forum addressed pressing issues around climate change, textile circularity, social equity and supply chain resilience, while emphasising the urgent need for ethical transformation in the apparel sector.

Delivering a powerful keynote, Brooke Roberts-Islam, noted sustainability advocate and industry journalist, underlined the critical intersection of climate change and ethical practices in fashion: "The apparel industry is at a tipping point. If we do not embed ethical values at the core of innovation, we risk perpetuating a cycle of harm to the planet and to people. Global warming isn't just an environmental crisis, it's a humanitarian one. MAS Holdings' Plan for Change signals a necessary shift from ambition to accountable action.'

She praised MAS's approach, which integrates social resilience with environmental stewardship, calling it a blueprint that other global fashion companies must urgently adopt.

As Roberts-powerfully stated during the keynote: "This plan isn't about doing less harm it's about doing more good. We must move from sustainability as a marketing term to sustainability as a moral obligation, with people and the planet at the core."

The panel discussion brought together high-level voices who reflected on actionable strategies amidst global volatility.