Keells and Enfection win Meta Reels Impact award for AI-driven innovation
December 24, 2025
|Daily FT
KEELLS Supermarkets and Enfection have clinched the top prize for 'Best of Innovation and Generative AI in Reels, at the Meta Reels Impact Awards for the South East Asia region.
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They beat submissions from Indonesia, Malaysia, Singapore, Thailand, the Philippines, Vietnam and the wider emerging markets. Facilitated locally by Roar AdX, the win positions Sri Lankan creativity firmly on the global stage.
This recognition was earned through a moment that turned chaos into culture. When a nationwide power blackout swept across Sri Lanka, triggered by a now-iconic, meme-fuelled incident involving monkeys and a transformer, Keells and Enfection refused to go silent.
هذه القصة من طبعة December 24, 2025 من Daily FT.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Daily FT
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