JXG’s bold ‘She Saw Stars’ campaign wins Gold at Dragons of Sri Lanka 2025 and sparks real change

A stunning starry night sky, concealing a darker truth has earned JXG (Janashakthi Group), a Gold Dragon at Dragons of Sri Lanka 2025, Asia’s elite Marketing Communications Industry Recognition Program.

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The ‘She Saw Stars’ campaign, launched by the Janashakthi Foundation, the philanthropic arm of JXG, won in the Cause, Environment or Sustainability category at the ceremony held on 22 August at Monarch Imperial.

The campaign, created by Magic Mango, Colombo, tackled gender-based violence in Sri Lanka, an issue that prevails largely hidden and unspoken due to cultural taboos and stigma.

Through the campaign, launched on International Day for the Elimination of Violence Against Women, Janashakthi Foundation sought to break the silence using strategic communication to raise public awareness and encourage reporting.