Insurance regulator kicks off nationwide awareness campaign from Matara

■Mass-scale initiative launched under the theme "Insurance for All: For a Secure Future

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THE Insurance Regulatory Commission of Sri Lanka (IRCSL) launched its mass-scale nationwide insurance awareness campaign on 26 June 2025 in Matara District, under the theme "Insurance for All: For a Secure Future.

The campaign aims to improve public understanding of insurance, promote financial literacy, and increase insurance penetration across all regions of Sri Lanka, with a particular focus on underserved rural and semi-urban communities.

This landmark initiative commenced with a series of impactful events designed to engage the public and promote dialogue between the insurance industry and local communities. For the first time in Sri Lanka's history, all 29 licensed insurance companies, along with key industry stakeholders including the Insurance Association of Sri Lanka (IASL), the Sri Lanka Insurance Brokers Association (SLIBA), and the Sri Lanka Insurance Institute (SLII) came together under one platform, led by the Insurance Regulatory Commission of Sri Lanka (IRCSL), the regulator of the industry. This unprecedented collaboration marks a significant milestone in Sri Lanka's insurance sector, reflecting a unified commitment to promoting insurance awareness, enhancing financial literacy, and advancing inclusion across the country.

Roadshow and community engagement