A storm in a teacup

LAST week was unsettling for me as a marketing and communications professional.

- By Sandya Salgado

The uproar over a beautiful and insightful ad campaign saddened me deeply — so much so that I felt compelled to speak up, amidst a few differences of opinion from my own fraternity.

To be clear, I have no connection to the company, the brand, or the creative agency behind the ad. I write as a mother, a wife, a marketer, a strategist, a brand builder, and above all, a Sri Lankan who despises bigotry.

The most crucial point is that this is a complete campaign with the broad brand message of ‘don’t get boxed in’. It is about expanding horizons, celebrating individuality, giving wings to your kids to fly. It seems that most critics have missed this bigger brand idea and the rest of the two ads in the campaign.