'The Tories need solutions for young people's problems'

To successfully win votes from both Boomers and Zoomers, a political party must show they have economic policies that benefit both, whilst also balancing the books which is where Labour, the Liberal Democrats and Reform UK are currently lacking.

- Duncan Barkes

The Tories got off to a good start last week but now face the big challenge of changing the perception of their party from one of only being for “old people” to one that can provide solid solutions to address the problems of the Zoomer generation. They also need to be heard and rebuild trust.

Get all this right and the Conservatives may start to reap the electoral rewards.