Starmer feelgood factor is a flop

SIR Keir Starmer's latest relaunch was already in tatters last night as industry leaders and his own MPs warned the cost of living crisis will continue in 2026.

- BY JONATHAN WALKER

Keir Starmer at a community centre in Reading

The Prime Minister yesterday vowed this would be the year “people begin to feel the difference in their pockets, in the ability to pay the bill”, as he visited a community centre in Reading to highlight a freeze in rail fares. He said: “2026 is the year that we're going to be turning a corner.” And he will today urge colleagues to focus on policies that raise living standards, when he chairs a meeting of his Cabinet in No10.