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Festival focus on fans

September 24, 2025

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Daily Express

CHELTENHAM chiefs are cutting drinks prices as part of a plan to try to entice fans back to its world-famous Festival.

- By Melissa Jones

A pint of Guinness will come down 30p to £7.50, the same as what it was in 2022, when a record crowd of 280,627 attended across four days.

But numbers have declined with many concerned about the cost of the day out - and new boss Guy Lavender, right, has rung the changes

Racegoers will have longer to secure cheaper entry fees, capacity is being reduced to improve customer experience and

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