Boxers are a knockout

BRITISH underwear and socks brand Crossfly is bringing comfort and joy every day to multitudes of men with designs that are proving especially perfect for those playing sports or coping with prostate problems.

- Maisha Frost

Offering a new X-factor that re-invents the Y-front, customer take-up for the products has been rapid since Crossfly launched in 2022.

A £1million plus turnover is forecast this year and 75 per cent growth.

Founded by Duncan Patmore, a first-time entrepreneur with extensive blue chip experience, its IKON range of boxers (from £20) and trunks are among “the most comfortable in the world with patented speedy fly access and a clever internal pocket device that stops chafing and skin-on-skin contact,” he explains.