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P4s Go Phygital with EQUIPPP & SMAAX

June 03, 2025

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Capital Information

EQUIPPP (Expression of Equity Interest in Public and Private Partnerships) facilitates the evolution of Public-Private-People Partnerships (P4s), as the name suggests, between governments, organizations, local bodies, social impact investors, CSR foundations, and others by offering suitable and customized solutions powered by technology and finance.

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SMAAX Digitech Pvt. Ltd. (“SMAAX") is a high-impact IP-led media-tech company and the exclusive operator of South Indian International Movie Awards (SIIMA), Celebrity Cricket League (CCL), and several upcoming initiatives, including INCA and the Streaming Academy Awards.

EQUIPPP and SMAAX have partnered to combine their respective strengths to foster and evolve Public-Private-People Partnerships (P4s) in the domains of entertainment, sports, and the rural creator economy, further augmenting EQUIPPP’s ongoing efforts in the social impact ecosystem.

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Capital Information

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(Capital Information)

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