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IS YOUR PROTEIN ADDICTION HEALTHY OR HARMFUL? FIND OUT WHAT EXPERTS SAY
October 28, 2025
|Cape Times
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IS YOUR protein shake really helping – or secretly hurting? Find out the hidden risks.
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IF YOU'RE even mildly plugged into the world of health and fitness, be it through #WellnessTok, #FoodTok, or #GymTok, you've probably noticed the protein obsession sweeping across the globe.
Once the secret weapon of bodybuilders and fitness fanatics, protein has gone mainstream.
From protein-packed pastas and cereals to Starbucks' protein-infused cold foam, it seems like everyone is trying to flex their way into a more protein-rich diet.
But is protein really the holy grail of wellness that it's cracked up to be? Or could risks be hiding behind all those smoothies and shakes? Here's what you need to know about protein powders and why you might want to think twice before jumping on the bandwagon.
Why are we obsessed with protein?
Protein has become the darling of the wellness world for good reason. Known for its role in muscle repair, satiety and even healthy ageing, protein has earned its place as a dietary powerhouse.
David Hamlette, a health and wellness analyst at Mintel, notes, "Protein is now occupying a central role because it supports not only fitness goals like muscle growth and recovery but also immunity and healthy ageing."
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