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Absa’s Merchant Spend Analytics: December shows mixed consumer spending trends
February 27, 2026
|Cape Times
ABSA'S latest Merchant Spend Analytics data released on Wednesday indicated that there was an uptick in consumer activity in December, with card spending rising by 10% and transaction volumes up 7% compared to November.
ABSA'S latest Merchant Spend Analytics data released on Wednesday indicated that there was an uptick in consumer activity in December, with card spending rising by 10% and transaction volumes up 7% compared to November. Absa, however, said that year-on-year, the data indicates a subdued demand environment: spending declined by 3% y/y compared to December 2024, and the number of transactions fell by 4%.
Absa said that the final stretch of 2025 brought a familiar rise in consumer activity, as South Africans stepped up their year-end spending across Black Friday and the festive season.
“While Absa’s latest Merchant Spend Analytics report shows a clear seasonal lift in both transaction volumes and value on a month-to-month basis, the broader year-on-year picture points to a more cautious consumer,” it said.
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