South Africans take bold action toward financial freedom, latest OMSIM report shows

DESPITE South Africa's tough economic backdrop, working citizens are showing a notable resurgence in financial confidence, both in sentiment and action, according to the 2025 Old Mutual Savings and Investment Monitor (OMSIM).

- DIEKETSENG MALEKE

The data from OMSIM reveals a shift among middle-income earners who, despite persistent pressures, are actively reshaping their financial futures. From cutting debt to launching businesses, the findings reflect a nation moving from survival to strategy.

OMSIM, now in its 16th year, tracks the financial behaviours, priorities, and perceptions of employed South Africans earning upwards of R8 000 per month. This year’s report highlights adaptability, resilience, and a growing trend of financial agency.

According to Vuyokazi Mabude, head of knowledge and insights at Old Mutual, this year’s results mark a turning point.

“The results show that while life is still difficult for many, working South Africans are making tangible progress. There is a notable rise in income, confidence, and an entrepreneurial spirit, particularly among the youth. People are taking control of their finances, seeking out additional income sources, managing debt more intentionally, and placing greater importance on saving,” she says.