Innovation and investment in the regions

Growing beyond the center:

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Economic development in the Philippines has long been concentrated in Metro Manila. The cities in the metropolis benefit more from advanced infrastructure, larger markets, and proximity to decision-makers, all of which attract business investments. But as the country works toward more balanced and inclusive growth, we are seeing promising signals from regional areas, driven by technology, entrepreneurship, and shifts in how Filipinos learn and work.

While urban hubs will continue to be important growth drivers, the rise of innovation outside Metro Manila is helping lay the groundwork for a more decentralized and resilient economy. This shift distributes opportunity more equitably and creates new pathways for investment.

REGIONAL STARTUPS ON THE RISE

A recent ecosystem mapping report conducted in partnership with the Department of Science and Technology has highlighted a significant increase in startup activity outside Metro Manila. While the National Capital Region remains the primary hub for startups, cities such as Iloilo, Davao, and Cagayan de Oro are increasingly contributing to the country's innovation economy. These regional centers benefit from growing access to incubators, accelerators, academic institutions, and support from local government units (LGUs).

One example is Peddlr, a mobile point-of-sale app built for micro-retailers, such as sari-sari (sundry) stores. Based in Samar, Peddlr allows small entrepreneurs to track sales, manage inventory, and access financial tools through their phones. Since its launch, Peddlr has raised over $5 million and reached hundreds of thousands of users. Its growth demonstrates that successful innovation can happen outside traditional business hubs.