Eco-friendly shoe brand opens first store in Manila

Vivaia brings style, comfort, celebrity street cred

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STARS like Bella Hadid, Scarlett Johansson, Aubrey Plaza, and Jenna Ortega are said to be fans of the shoe brand Vivaia, with K-pop star Jennie of the girl group BLACKPINK spotted wearing them as well. While it has already made its presence felt in the Philippines since January through pop-up stores (in Power Plant Mall and Shangri-La Plaza), it officially opened its first permanent store in SM Megamall on May 8.

Vivaia's store occupies 92 square meters on the mall's 3^rd floor. There are wall-to-wall wooden shelves filled with the brand's signature styles for flats, heels, loafers, sneakers, bags, and many more, all bathed in warm lighting. Comfortable seats invite shoppers to try on the shoes, which cost between P6,000 and P13,000.

At the entrance, the "Conscious Comfort Wall" highlights key details about Vivaia's footwear production, from how six PET plastic bottles are recycled per pair (acquired through suppliers in the US) to the padded in-sole technology that makes sure the feet are well-supported.

Eira Peña, co-owner of Vivaia's Philippine stores, talked about discovering the brand in Hong Kong in 2023.