Celebrating 50 Years of Advertising Self-Regulation

Patas na Patalastas 2025 Marks a Milestone in Ethical Advertising; Navigating New Frontiers

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The Ad Standards Council (ASC) proudly stages another landmark as the Industry celebrates the second year towards the 50th Anniversary of Advertising Self-Regulation at the Rizal Ballroom of the Makati Shangri-la Hotel. Patas na Patalastas 2025, the National Summit: on Fair and Progressive Advertising Self-Regulation, is a milestone industry event that marks five decades of commitment to truth, fairness, decency, and lawfulness in the advertising industry.

At the Summit, the industry reflects on its half century history of a commitment to ethical standards and responsible advertising with a shared vision of integrity and progress. This year’s Patas na Patalastas builds on past discussions, setting a high bar for accountability in shaping the landscape of Philippine advertising, committing to remain responsive to evolving societal needs.

“We continue with the same purpose from last year. As communicators who reach the Filipino public, we must keep our ear to the ground. Every day, we need to remain vigilant to fulfill our mandate in protecting consumers. Today, we shall learn and exchange ideas that we will bring back to our business for the betterment of the people,” said Jun Nicdao, Oversight Committee Chair.

A Legacy of Integrity and Innovation