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Retail investors pull back as markets remain flat

September 17, 2025

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Business Standard

Net inflows fell 90% in 2025 after tepid mkt run

- SUNDAR SETHURAMAN

With the equity market turning tumultuous, retail investors have sharply scaled back their direct equity investments, even as they steadily shift from traditional savings instruments to equities via mutual funds (MFs).

So far in 2025, net inflows from retail investors have totalled 12,408 crore, down nearly 90 percent from %1.16 trillion in the January-September 2024 period.

The retreat from direct investing contrasts with the strong inflows from domestic institutional investors (DIIs), led by MFs. Other DIIs include insurance companies and pension funds, which channel retail money through systematic investment plans, insurance premiums, and retirement savings schemes.

Experts say that as direct investing becomes more challenging, retail investors increasingly prefer structured avenues to deploy their investible surpluses.

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