People at Dheerga Ayush Companies

Who does not wish to set up and nurture institutions with a long life? Dheerga Ayush companies, or flourishing multi-generational firms, nurture engaged employees.

- R GOPALAKRISHNAN

Who does not wish to set up and nurture institutions with a long life? Dheerga Ayush companies, or flourishing multi-generational firms, nurture engaged employees. Many executives cease to keep their curiosity alive as their career progresses. When you cease to learn, you lose engagement with work. The employee-engagement data over 30 years shows a temporal decline across companies and regions. That is why Dheerga Ayush companies like Tata, Castrol, and Hindustan Unilever track their employee engagement regularly.

Barry Schwartz, a noted American psychologist and academic, has written and spoken about "why we work". According to him, Adam Smith opined that human beings were lazy and would not do anything unless the employer made it worthwhile. This led to the factory system with a focus on the number of hours worked.

There has been a hammer and tongs debate about how many hours per week a person should work. Leaders who spoke did so within a context. I have no intention of stoking the dying embers of this fire. Rather, I wish to explore what work is, especially knowledge-based work. Presumably all our ancestors did not enjoy work, though many of them led a fulfilling life. We work because we desire a "fulfilling" life. Well, what is a fulfilling life?