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Merc, BMW eye Indian real estate sector
December 31, 2025
|Business Standard
Exploring new vistas Mercedes-Benz already in talks with developers in Gurugram for luxury, branded residential project BMW is also in talks with Indian groups, sources say Such deals expected to see a rise in 2026 Industry experts say non-hospitality brands actively exploring opportunities to enter India for branded residencies These companies also looking to have their branded hotels in India
Luxury automobile companies Mercedes-Benz and BMW are eyeing the Indian real estate sector, and are in discussions with multiple developers in prime locations, said sources.
The trend has seen a spike since Lamborghini family’s interest in the Indian realty market, industry insiders said, indicating that such deals are expected to see a rise come 2026.
According to multiple sources close to the development, Mercedes-Benz is already in talks with multiple developers in Gurugram for a luxury, branded residential project. Though a source said that BMW is also in talks with Indian groups, it is not clear whether it is for a branded project or for its creative design consultancy arm Designworks, which also caters to the real estate sector.
It was reported last month that Tonino Lamborghini SpA, founded by Tonino Lamborghini, the son of Ferruccio Lamborghini (the founder of the car company), is in advanced stages of talks with two real estate developers in Mumbai and Chennai. Mercedes-Benz has two projects globally, one in Dubai and another in Miami, Florida. BMW is yet to launch any branded residential project globally.
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