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Informal entities saw post-pandemic rise in internet consumption

July 06, 2024

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Business Standard

Over 20% enterprises used net for entrepreneurial purposes

- SHIVA RAJORA

Informal entities saw post-pandemic rise in internet consumption

More than one in five enterprises within the expansive unorganised sector used the internet for entrepreneurial activities, such as taking orders or conducting transactions, during the October 2022September 2023 period, revealed the latest Annual Survey of Unincorporated Sector Enterprises (ASUSE), by the National Statistical Office (NSO).

The share of establishments leveraging the internet for these purposes, at the national level, rose to 21.1 per cent during the period under review, up from 13.9 per cent between April 2021 and March 2022, suggesting a significant post-pandemic surge.

"This shows an improved use of information technology (IT) and digital platforms, and also indicates a fast rate of digitisation taking place in the sector," the NSO stated.

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