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India's ad industry to see marginal growth in 2026
November 27, 2025
|Business Standard
The overall advertising industry is likely to see lowto mid-single digit growth in 2026 driven by the digital segment, after witnessing a muted growth in the first half of this year marked by a ban on the real money gaming (RMG), executives believe.
The digital segment is expected to grow in double digits as its contribution continues to grow and now contributes to nearly half of the total advertising spends. Close to 45 to 55 per cent of corporate firms in the country prefer the digital medium for advertising, as per an industry executive.
“For 2026, we expect the outlook to be marginally better than this year, led by a more confident consumption environment and increased brand play in content, sports, and digital ecosystems,” said Uday Mohan, chief operating officer (COO), Havas Media India and Havas Play.
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