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India answers Apple’s call as iPhone 17 pre-orders leap 40%
September 18, 2025
|Business Standard
Inventory crunch at distributors, online stores could mean longer wait time
Initial trends from Apple Inc’s pre-bookings, which began on September 12, for the iPhone 17 variants show a 30-40 per cent jump in the first weekend compared to bookings for the iPhone 16 models last year, according to early estimates by distributors and retailers.
The momentum is supported by an initial dipstick study from Counterpoint Research, which indicates that the entry-level iPhone 17 is likely to outperform last year’s iPhone 16 in sales in the Indian market.
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