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HUL's iSight to track demand trends in real time
June 04, 2025
|Business Standard
Hindustan Unilever (HUL), one of India's largest fast-moving consumer goods (FMCG) companies, recently launched an app iSight with which its employees can report market trends and give insights into competitors' on-ground strategies.
Through iSight, employees will be able to share feedback and information about HUL's products, their placement and market trends. They can give observations of the market place and also include suggestions made by family and friends.
Through the app, the company intends to understand its product efficacy and shelf place.
It also wants an idea on competitive products and contribute towards addressing specific issues in various categories. While this initiative by the maker of Lux is exclusively for India and was launched in April-end, the app already has 1,000 of its employees enrolled and generated 300 insights since launch.
هذه القصة من طبعة June 04, 2025 من Business Standard.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
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