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Holi adds splash of colour to qcom carts and campaigns
March 03, 2026
|Business Standard
Quick-commerce (qcom) companies are betting big on festival-led demand, with major players rolling out Holi-specific categories featuring kurtas, colours, snacks, and personal care products.
The push combines curated assortments with promotional discounts to drive order volumes.
Blinkit and Swiggy Instamart, for instance, have launched dedicated Holi sections on their home pages to tap festival demand.
Under its Festive Finds category, Blinkit is featuring products such as T-shirts, mobile pouches, gujiya moulds, and colour sprays. Swiggy Instamart, alongside similar assortments, is offering discounts of upto 70 percent on select Holi essentials.
هذه القصة من طبعة March 03, 2026 من Business Standard.
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