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Hiring boom likely to bring early festival cheer for gig workers

August 12, 2025

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Business Standard

The period could generate up to 200K jobs

- UDISHA SRIVASTAV

The festival season is expected to give a boost to gig hiring across India.

According to digital talent solutions firm NLB Services, the festival period could generate up to 200,000 jobs across sectors, including retail, ecommerce, logistics, and consumer services.

However, sectors such as quick commerce (qcom) and third-party logistics are likely to see more jobs than others. They would be supported by investments in supply chain and last-mile delivery infrastructure.

This surge is expected to ramp up hiring in Tier-II and Tier-III cities, enhance gender diversity in the ecosystem, and lead to improved retention, marking a shift towards long-term workforce planning, said the report.

According to data shared by NLB Services, hiring is up by around 20-25 per cent this year compared to last year. Of the projected new jobs, 70 per cent are expected to be gig roles, while 30 per cent will be permanent.

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