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FMCG rural demand drops in November
December 03, 2022
|Business Standard
Rural demand for fast-moving consumer goods (FMCG) in November dropped because of a loss of momentum after the festival season.
Urban demand too has been affected, but the fall in rural consumption has been steeper on a month-on-month basis.
Demand in rural areas was down 17 per cent in November over October and urban demand decreased 10.1 per cent, according to the data by Bizom, a retail intelligence platform.
Overall, India's FMCG sales declined 15.3 per cent while they were down 2.7 per cent on an annual basis.
"FMCG sales have dropped month-onmonth in November as stocking at kiranas has fallen significantly. Year-on-year sales also remain muted because consumption has slowed after the festivals," Akshay D'Souza, chief of growth and insights at Bizom, told Business Standard.
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