Extended rains may hit rural consumption: AWL Agri Biz top execs

Extended rains could have an impact on rural consumption as this has dented farmers financially in many parts of the country, according to AWL Agri Business (formerly Adani Wilmar).

- SHARLEEN D'SOUZA

“Demand has been very subdued for six months of the year....very high rainfall in September, extended up to harvest time, has damaged crops or reduced output, or has hit farmers financially... we will have to study the rural market more closely. Consumption in rural areas may not be great,” Angshu Mallick, executive deputy chairman, told Business Standard.

While talking about crop damage, Mallick said that groundnut crop has gone bad. The same was witnessed with the paddy crop in Punjab and Madhya Pradesh.

However, he said that urban demand should improve as the wedding season and winter sets in and this typically pushes demand.