Shoppers slam poor and declining customer service

ALMOST half of consumers say they have suffered poor customer service over the last year, with many wanting more “human” support from brands, a survey has found.

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One in six consumers (15%) believe customer service standards have declined in the past year, according to the study for reviews site Trustpilot.

Poor product quality and call centre experiences are the UK's biggest customer service bugbears that would lead them to write a negative review, the poll found.