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True leads as lucky number channel
December 04, 2025
|Bangkok Post
True Corporation has positioned itself as Thailand's No.1 lucky number destination to cash in on the country's modern mutelu culture.
Mr Kittipong, centre, says phone numbers are no longer just a communication tool, but a personal power that many Thais use to guide their life.
In Thailand, mutelu refers to people who travel to revered places to worship sacred items such as amulets and talismans.
According to a True survey, 88% of Thais believe in mutelu, with the trend especially strong among Gen Z, recording the highest engagement at 50%, followed by Gen Y at 26% and Gen X at 14%.
هذه القصة من طبعة December 04, 2025 من Bangkok Post.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
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