Thai Union forecasts rising canned tuna market

Thailand's canned tuna market has expanded by 8% this year as more people become health-conscious, even as the broader food industry faces some challenges, says Thai Union Group.

- SOMHATAI MOSIKA

In the first 10 months of this year, Thailand’s canned tuna market tallied 760 million baht, up 8% year-on-year, excluding sales at Makro and food services, while Sealect brand held a market share of 57%, according to NielsenIQ (Thailand).

Natthavee Wachirataveepaat, general manager for emerging markets at Thai Union Group, said the company’s Sealect brand, a manufacturer and distributor of tuna products, aims to generate sales of 760 million baht this year and 830 million in 2026, growth of 10%.

To achieve this target, the company adopted a “Smart Protein for All” strategy comprised of five pillars.

She said the company continues to promote tuna as protein choice for all groups of consumers.