New security risks emerge as GenAI traffic surges 890%

A staggering 890% surge in Generative Al (GenAI) traffic was recorded in 2024, driven by the rapid adoption of GenAI tools in enterprise environments.

- SUCHIT LEESA-NGUANSUK

This raises new security challenges for enterprises in Japan and across the Asia-Pacific region.

While AI growth offers significant productivity benefits, the unsanctioned usage, emerging threats and lack of governance have rapidly expanded the attack surface for organisations, particularly across the Asia-Pacific and Japan region, according to The 2025 State of GenAI report produced by AI cybersecurity company Palo Alto Networks.

On average, organisations are now managing 66 GenAI applications, with 10% classified as high-risk.

As Thailand is projected to invest at least 500 billion baht on digital infrastructure to position itself as a regional AI hub, this underscores the urgent need for robust oversight frameworks to ensure GenAI technologies are deployed safely, securely and ethically.