Minor Hotels to add 2 new brands to portfolio

Minor Hotels is planning to add atleast two new brands to its portfolio this year, while upgrading the new master brand identity for the group.

- MOLPASORN SHOOWONG

Ian Di Tullio, chiefcommercial officer of Minor Hotels, said independent hotel operators would like hospitality groups to convert their properties into branded hotels for efficient distribution.

He said the group will create two new hotel brands, one in the luxury segment and another in the upscale segment.

These soft brands would offer easier hotel conversion compared with hard brands such as Anantara and Tivoli, which have heritage and long criteria requirements, said Mr Di Tullio.